Speaking & Corporate Training
HE IS NOT GOING TO MOTIVATE YOUR LEADERS. HE IS GOING TO FORGE THEM.
LeLand delivers framework-driven, high-accountability content built to transform how leaders think, live, and lead - not inspiration tours.
What Event Planners Need to Know
NEVER ONE-SIZE-FITS-ALL.
Every engagement begins with a discovery call. LeLand takes time to understand your audience, your goals, and the specific challenges your leaders are facing.
From there, the session is built with intention. The content is shaped around your organization, not pulled from a standard outline. The focus is on creating a session that leads to meaningful change, not just a strong reaction in the room.
Each talk is grounded in the Formula 2:52 framework, a four-dimensional model based on Luke 2:52. The work develops leaders across mind, body, spirit, and influence so that growth is not isolated to one area. Participants leave with practical tools, clear next steps, and resources they can continue to use after the event.
LeLand's work is shaped by lived experience. He is an Army veteran, an IFBB professional bodybuilder, and has spent more than fifteen years coaching leaders in both the marketplace and ministry. His perspective comes from doing the work, not studying it from a distance.
CONVERSATIONS THAT FORGE
SIGNATURE TALKS
Youth & Schools
HELPING YOUNG MEN BE FORGE READY TODAY, INSTEAD OF THE LEADER WHO FALLS APART TOMORROW.
LeLand does not talk at young men — he talks to them, directly, without softening the truth, and they respond because they can feel the difference between someone performing and someone who has actually been built by fire.
Who This Is For
- Principals and school administrators booking assemblies, leadership days, or men's programming
- University student affairs offices, athletic departments, fraternities, and student leadership organizations
- Youth pastors and church leaders running young men's programs
- Boys and young men ages 12 to 25 who need a man in front of them who will tell them the truth about what it takes to become something
Formats Available
- School Assembly — 45–60 minutes
- Breakout Session or Workshop — 60–90 minutes
- Half-Day Youth Leadership Experience
- Multi-Session School or University Residency
Ideal For
- Middle schools, high schools, colleges and universities
- Student athletic programs and JROTC
- Youth ministry conferences and young men's church groups
- College fraternities and student leadership organizations
Signature Youth Talk
FORGE READY: THE 4 THINGS YOUNG MEN MUST KNOW TO SUCCEED IN LIFE
Before the fire forges you, it will test you.
What They Walk Away With
Young men leave with the Formula 2:52 framework applied to their lives — a language for who they are building themselves to be. Every engagement includes a free Iron 2:52 resource designed for young men. Schools and youth organizations can arrange follow-on programming including a youth version of the Forge Challenge and ongoing mentorship resources.
Multi-Session Combinations
BUILD A COMPLETE LEADERSHIP EXPERIENCE
The Foundation
TALKS INCLUDED
Forged In Fire + The Formula 2:52
IDEAL FOR
Half-day retreats, two-session conferences
The Deep Dive
TALKS INCLUDED
All four talks in sequence
IDEAL FOR
Full-day leadership intensives
The Brotherhood Build
TALKS INCLUDED
Forged In Fire + Iron Sharpens Iron
IDEAL FOR
Men's retreats, team-building weekends
The Iron Standard — Corporate Training by Iron 2:52
MOST LEADERSHIP PROGRAMS TRAIN THE SKILL BUT LACK SUPPORT FOR THE MAN RUNNING THEM.
67% of leaders report feeling burned out.
73% say they have no one they can be honest with about the pressure they carry.
Your organization has already invested in leadership development. You have sent people to conferences, hired consultants, and built internal programs.
Even with those efforts, many leaders are still carrying more than they can sustain. Fatigue builds. Focus declines. Personal health and relationships begin to take a back seat. Over time, this affects how they lead and how they show up in the areas that matter most.
The issue is not a lack of skill. Most leaders understand how to perform their role.
The issue is that many development efforts focus on a single dimension of the leader. Professional growth is addressed, but the person behind the role is often left underdeveloped. That imbalance does not stay hidden. It shows up gradually in performance, decision-making, and overall stability.
The Iron Standard addresses this by developing the whole leader. The work is built on the Formula 2:52 framework, which strengthens the mind, body, spirit, and influence together. When those areas are developed in alignment, leaders are better equipped to carry responsibility without operating from depletion.
Program Formats
CHOOSE YOUR LEVEL OF INVESTMENT
KEYNOTE
45–60 minutes
Best for: Conferences, all-hands meetings, leadership summits
Includes: Custom keynote + resource packet
HALF-DAY INTENSIVE
3 hours
Best for: Executive retreats, team off-sites
Includes: Two sessions + self-assessment + action plan
FULL-DAY WORKSHOP
6 hours
Best for: Leadership development days, annual retreats
Includes: Four sessions + group exercises + personal forge plan
30-DAY COHORT
4 weeks (weekly sessions)
Best for: Sustained transformation for leadership teams
Includes: Weekly live sessions + daily challenges + accountability structure
About the Facilitator
LELAND DEVAUGHN
LeLand DeVaughn is a leadership development specialist, corporate trainer, and founder of Iron 2:52. With over 15 years of experience working with executives, organizational leaders, and high-performance teams, LeLand brings a unique combination of military discipline, elite athletic performance, and deep coaching expertise to every engagement.
A United States Army veteran and IFBB professional bodybuilder, LeLand has competed and led at the highest levels of physical and mental performance. His corporate training methodology — The Iron Standard — is built on a four-dimensional leadership framework that has been delivered to organizations across industries seeking to develop leaders who are not only technically excellent but structurally sound.
Outcomes
WHAT ORGANIZATIONS WALK AWAY WITH
Frequently Asked Questions
EVENT PLANNER FAQ
YOUR LEADERS DESERVE MORE THAN ANOTHER TRAINING CHECKBOX.
Let's build something that actually transforms how your team leads. Submit a booking inquiry and LeLand's team will be in touch within 48 hours.