MEMBERSHIP
$59.99/mo
THE FORGE MEMBERSHIP
Monthly programming, devotional rhythms, community accountability, and live sessions. The disciplined middle path.
Join The ForgeIron 2:52™ · Faith-Driven Leadership
FORGED IN FIRE.BUILT TO LEAD.
"As iron sharpens iron, so one person sharpens another." Proverbs 27:17
I show men who lead in the marketplace and ministry how to get forged in every area of their lives so they can stop leading on empty and start leading from strength.
ARMY COMBAT VETERAN
IFBB PRO BODYBUILDER
M.S. SPORTS ADMINISTRATION
15+ YEARS COACHING LEADERS
FORGED IN FIRE. BUILT TO LEAD.
FAITH-DRIVEN LEADERSHIP
ARMY COMBAT VETERAN
IFBB PRO BODYBUILDER
M.S. SPORTS ADMINISTRATION
15+ YEARS COACHING LEADERS
FORGED IN FIRE. BUILT TO LEAD.
FAITH-DRIVEN LEADERSHIP
The Method
FORMULA 2:52
"And Jesus grew in wisdom and stature, and in favor with God and man." Luke 2:52
Formula 2:52 develops the four dimensions Jesus modeled and modern leaders often neglect: mind, body, spirit, and influence.
PILLAR 01
WISDOM
The Mind
Everything starts in the mind. Mental toughness is not optional for leaders who carry weight. You cannot build a strong body or lead others well if your thinking is undisciplined.
PILLAR 02
STATURE
The Body
Your body is not a vanity project. It is the vehicle through which you execute your calling. If it is breaking down, your leadership is next.
PILLAR 03
FAVOR WITH GOD
The Spirit
A leader without spiritual grounding is building on sand. You must develop deep spiritual intimacy, purpose alignment, identity rooted in God’s Word, and the kind of inner strength that external circumstances cannot shake.
PILLAR 04
FAVOR WITH MAN
The Influence
Leadership is influence. This pillar develops the relational trust, communication, and presence that make people follow willingly.
SHARP MIND.STRONG BODY.ROOTED SPIRIT.REAL INFLUENCE.
Who Gets Forged Here
THREE WAYS FOR LEADERS TO GET FORGED
You did not reach this level by being average. The pressure you carry, the decisions you make, and the responsibility attached to your name require strength from every part of you. Leadership becomes costly when your body is depleted, your mind is overloaded, and your spirit is running on fumes. Iron 2:52 helps executives rebuild the physical strength, mental clarity, spiritual grounding, and disciplined rhythm required to lead with endurance.
- Reclaim physical energy without sacrificing the calendar
- Decision clarity built on rest, training, and reflection
- A framework that respects your time and your title
- Accountability from someone who has carried the weight
THE MIND
THE BODY
THE SPIRIT
THE INFLUENCE
THE MIND
THE BODY
THE SPIRIT
THE INFLUENCE
Who's Behind The Forge
MEET LELAND.
LeLand DeVaughn is a coach who has been in the fire himself. Army Combat Veteran. IFBB Professional Bodybuilder. Fifteen years coaching leaders who carry weight.
He earned his Master's in Interscholastic Sports Administration because the work demanded it, then spent over a decade building the Formula 2:52 framework with executives, pastors, and emerging leaders who refused to lead on empty.
Iron 2:52 is the framework he built for the leader he used to be. Strong on paper. Empty in the places that mattered. Today he forges complete leaders. Body, mind, spirit, and influence. No shortcuts.
"Discipline is devotion."
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Clients Coached
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Leaders Forged
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Men Reached
The Work
EVERY LEADER STARTS SOMEWHERE.
Pick the one that fits where you are right now.
CHALLENGE
$400
THE MONTHLY CHALLENGE
A focused 30-day group challenge to break plateaus across body, mind, and spirit. Structured programming, daily accountability, and a finish line worth crossing.
Join The ChallengePREMIUM
By Application
UNBREAKABLE + 1-ON-1
The 90-day flagship transformation and 1-on-1 Executive Coaching. Total transformation across body, mind, spirit, and influence.
Apply For CoachingFrom The Stage
BOOK LELAND TO SPEAK.
Three signature talks for executive offsites, leadership summits, ministry gatherings, and conferences that take their leaders seriously.
01
FORGED IN FIRE
Why the best leaders are built through discipline, not comfort. A keynote that reframes pressure as the forge that defines real leaders.
02
THE FORMULA 2:52
The four dimensions Jesus modeled that modern leaders ignore. A keynote that reframes leadership as wholeness, not output.
03
STOP LEADING ON EMPTY
Why physical stewardship is a leadership imperative. The case for treating the body as the asset every other asset depends on.
04
IRON SHARPENS IRON
Building accountability cultures that produce unstoppable teams. Practical frameworks for executives, ministries, and boards.
What The Forged Say
LEADERS WHO SHOWED UP.
"I came in thinking I needed a workout plan. I left with a leadership operating system. The weight came off. The clarity stayed."
MW
MARCUS W.
Chief Operating Officer
"LeLand does not let you off the hook. The Formula 2:52 reshaped the way I lead my team and the way I show up at home."
DR
DAVID R.
Senior Pastor
"Most coaches sell hype. LeLand sells the work. Twelve weeks in, my energy, my devotion, and my influence are all measurably stronger."
AK
ANTHONY K.
VP, Strategy
Common Questions
BEFORE YOU APPLY.
The Forge Is Open
STOP LEADING ON EMPTY.
You cannot pour from a broken vessel.
If you aren't sure where to start, take the assessment and determine what your next steps.
Contact Us
LET'S TALK.
Whether you're considering coaching, booking LeLand to speak, or just exploring how Iron 2:52 can serve your team — send a note and we'll be in touch.
BASED IN
United States · Available worldwide
For speaking inquiries, you can also use the dedicated booking form.